3% of mobile phone users in the United States use their phones to visit social networking sites on daily basis, sometimes more than once each day. This findings come from an online survey of 2,000 consumers conducted in March 2011.
They were asked a wide range of questions about how they use mobile devices. All respondents owned at least one mobile phone, smartphone or media tablet. Other popular phone-based activities included:
- Checking email (80%)
- Checking weather and reading news (63% each)
- Playing music or viewing stock quotes (53% each)
- Checking sports scores (15%)
- Searching for information (48%)
- Playing games (39%)
Mobile phones is perhaps the next most ubiquitous other than the toothbrush i think. Many mobile web users are mobile-only. They do not, or very rarely use a desktop, laptop or tablet to access the web. They only surf the web with their mobile phones.
MARKETING TAKEAWAY FOR SMES #1
It would hence be prudent for business to have a mobile website rather than a normal website that doesn't show up nicely on the mobile phone. [To Be Continued]
