Niche marketing is about to understand the specific needs of specific people and the effectively communicating using some persuasive communication, public relations and or lobbying to get and provide a better solution. People in need want to hear about new ideas and better solutions. Therefore, the only way to reach them is channeling the message to get their attention, interest and business.
Niche marketing has numerous advantages, if compare to the old-style marketing techniques. The old marketing techniques trying to sell things to huge groups of individuals, Hence, niche marketing and mass marketing have many differences. The most common grounds are the size of the market or group being targeted. Aside from targeting a smaller market, a niche marketer has a particular focus and knows which group he needs to concentrate on.
In most cases, niche marketing focuses on markets that are not reached by mainstream providers. Whereas, mass marketing deals with big numbers and an even bigger community. If a mass marketer target parents, a niche marketer will go smaller, targeting the more specific group of single parents.Niche marketing has numerous advantages, if compare to the old-style marketing techniques. The old marketing techniques trying to sell things to huge groups of individuals, Hence, niche marketing and mass marketing have many differences. The most common grounds are the size of the market or group being targeted. Aside from targeting a smaller market, a niche marketer has a particular focus and knows which group he needs to concentrate on.
In contrast, the main advantages of this niche marketing is when one would try to sell to a tiny group of individuals so they are easier (and cheaper) to reach such as: amateur marathon runners, perhaps relate an e-book to them, or a video exercise program and so on. By advertising on national TV, not only it would definitely grab their attention but also reaching more people who are not specifically and remotely interested in your product indeed.
As, for niche marketing, it is an entirely different process. Since the target market is already small, concentrated and narrowed down, there is no need to break down the market into different segments. The customers are already properly identified. If the niche focuses on single parents, it will become easier for the marketer to gather information from the customers. Yet, it will be easier for him or her to reach out to his or her customers and also find out what they need and what they want.
